History, Experience and Clients

Rockbridge Sports, Media and Entertainment LLC (dba Rockbridge Sports Group) was founded in July of  2011 by former CBS Collegiate Sports Properties’ executives David Johnston and Rich Klein, who along with VP of Digital Sponsorships Kevin Burke, have a combined 40 plus years of experience in the sports, media, and entertainment industry, including 30 years in the collegiate multi-media rights space – at both the university and senior management level for CBS Collegiate Sports Properties. 

During an eight year run that started in 2003, the Rockbridge team played a substantial role in CBS’s overall growth – driving revenue at margins well above the industry average.  Revenue generating assets and programs under management included digital and broadcast video rights, radio, print, marketing rights, on premise signage, game sponsorships, event marketing, premium tickets and hospitality, retail activation programs, licensing, merchandising, endorsements, and b2b opportunities.

Rockbridge principals’ former clients while at CBS include Virginia, Maryland, LSU, Stanford, Utah, Arizona State, Northwestern, Air Force, Old Dominion, Towson, Aloha Stadium, the Mountain West Sports Network, and Comcast Sports Southeast; at which fully integrated sponsorship and media programs were executed on behalf of leading brands and their agencies at a local, regional and national level.

Current Rockbridge clients and partners include some of the premier collegiate, professional, and digital media organizations and executives in the country.  For more information about our work or to discuss how Rockbridge can add incremental value to your team, please contact David or Rich.

Expertise and Services

Revenue Generation Consulting                                
Business Development Consulting            
Multimedia and Sponsorship Rights Valuation     
Digital & New Media Consulting     
Business Operations Analysis        
Leadership and Personnel Analysis
Financial Resource Analysis      
Change Management and Execution    
Multimedia Rights Management      
New Inventory / Capex Implementation
Sponsorship and Media Sales
Multimedia Rights Production and Fulfillment
Digital Content Sales (Properties)                     
Digital Engagement Strategies (Brands)
On Premise Video and LED Solutions