The New Paradigm
The leadership of Rockbridge Sports Group is often called upon to serve in an advisory capacity, helping executives ranging from NCAA Division I Athletic Directors to private equity investors understand the complexities…
The changing nature of Multimedia Rights Management in sports requires a versatile, customized approach for every client engagement.
Rich Klein and David Johnston, the founders and principals of Rockbridge Sports Group, played an instrumental role in the expansion of the Multimedia Rights Management space beginning in the mid-1990s.
Rockbridge Sports Group helps collegiate, high school, and global event clients navigate a fast-changing landscape in Multimedia Rights Management.
In an era when unsustainable rights fees and adversarial agency relationships are creating an uncertain future, Rockbridge Sports Group is catalyzing a return to the principles that defined the growth of the industry over the past two decades.
Providing services in Property Representation, Consulting, and Digital Solutions, Rockbridge Sports Group is pioneering a new model that leverages the experience, expertise, and industry exposure of the founders and their growing team of professionals. Rockbridge Sports Group represents properties from coast-to-coast and in the global market.